Loux was founded in the early 1950s in the town of Patras by Panagiotis Marlafekas. Run as a small family business producing traditional fizzy drinks, Marlafekas used the best ingredients and his own unique recipes and soon became a favourite among the Patras locals. By the early 1970s, Loux was expanding and moved production to a larger and more modernised facility, while distribution grew across Greece and beyond. The uniqueness and natural superiority of Greek fruit helps create a traditional, natural, and authentic flavour. The company’s is now run by Panagiotis’s three sons Costas, Yannis, and Platonas.