In 2013, Evangelos Kolios founded Pites Kolios in Magoula, Attica, with a goal to produce the best pitta for souvlaki on the market. Kolios started his relationship with the pitta industry in 1981, when he worked in the construction of pitta-making machinery. He then took the experience he had gained into building a business of his own. His passion, commitment, and technique were passed on to his sons, who took over and pushed the brand forward. New flavours, new shapes, new uses, and new perspectives have transformed the favourite traditional pitta into an entirely new product in the hands of the Kolios family.